Tap Blogging

The post Why Digital Asset Management Matters in B2B Marketing appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2J69yrB

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies . Adding to that curation effort is today's list of social media marketing blogs. This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names tha...

The post Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2XI591V

The post Optimize Your B2B Content Performance with an SEO Audit appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2GEXWdf

The post Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2ISitN9

Technology is one of the fastest-growing B2B sectors , for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these days. The folks at LinkedIn* recently released a 2019 global report, The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal , and it merits attention from marketers of all stripes. As the “enlightened” descriptor implies, tech buyers (for reasons that are also self-evident) tend to be ahead of the curve when it comes to research, consumption, and purchase behaviors. Today we’ll take a deeper look at LinkedIn’s new data around this trendsetting cohort, breaking down five key revelations within. 5 Telling Trends Revealed in LinkedIn’s Tech Buyer Report Here are some of the most eye-opening tidbits we saw based on LinkedIn’s survey of “5,241 global professionals who participated in or influenc...

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020 , the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019 , according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are. Having worked with B2B brands that range from Dell to SAP to LinkedIn on influencer marketing programs over the past 6 years, I’ve had a chance to dig deep into exactly what makes influencer marketing work for B2B. To help illustrate how business brands we work with are driving results with influencer marketing, I’ve pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes. B2B tech...

The post Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2PipKqB

Content creation —it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them. And for most content marketers, this effort is often grounded in creating net-new content. But freshness is the eye of the beholder; quality content creation doesn’t have to be done from scratch. Refreshing existing content is a massive opportunity, playing an integral role within your always-on content marketing strategy. It’s not only more efficient to produce, but when done strategically, it can also boost results, improve user experience, and extend the life and relevance of the content you’ve worked so hard to produce. As it’s been sung, everything old can be new again. Below ...

The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2IDKrfi

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving traffic. But it’s a little short-sighted to think only about that first, fleeting interaction — the search, the discovery, the click. What about the deeper impact? As customer experience becomes a central focus for brands everywhere, we should be more considerate of what happens after a user clicks through that search result, and how it affects your brand. We talked recently about how best answer content helps fuel strong SEO results . But as part of our new “Trust Factors” series, which examines pract...

In honor of it's fifth anniversary, LinkedIn has released a revamped edition of  The Sophisticated Marketer's Guide to LinkedIn . The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you're anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics : With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all 2018 Fortune 500 companies as membe...