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We've now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and push forward to 2020. Q3 saw numerous exciting shifts in new directions, and a few seemingly slight changes in course that are nonetheless poised to make big impacts in 2020. We're always working to bring you the most relevant B2B marketing news , including over 180 weekly industry news videos, hosted by Tiffani Allen , Joshua Nite and others here on our blog and on our TopRank Marketing YouTube channel . Each quarter we reflect on what's happened in digital marketing and look ahead with key trends. Let's examine both the challenges and opportunities the quarter's top B2B marketing news has brought our industry. The Digital Marketing Sights and Sounds of Q3 When It Comes to Digital Marketing Spending … Forecasts from the third quarter ...

The post Digital Marketing News: Google Brings Multiple Thumbnails to Video Results, Facebook’s AR Ads Plan, Twitter Adds Multiple List Feature, & More appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® https://ift.tt/2nd4wQU

Ty Heath is one of those people who's reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop like popcorn - who needs coffee with such inspiration around what's possible? Currently Ty is Global Lead of The B2B Institute at LinkedIn where she is responsible for scaling education on LinkedIn’s Marketing Solutions product globally. She has previously worked for major brands including IBM, Nestle and over 7 years at Google - plus she’s had her own consultancy. On top of that, Ty is Co-Founder of LinkedIn's annual TransformHER conference , was a contributing author in the recently published books "The Professional Black Woman” and the "Black Female Leader” and author of the book, " Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing ". Ty was also honored as one of ...

With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. Twitter has kept up a steady pace of new feature roll-outs over the past few years that have helped it make significant gains as a social media platform not just for consumers, but also for more professional business users than ever. It's also increasingly become a destination for all manner and size of brands, and the users who frequent Twitter expect an experience markedly different from that offered by LinkedIn, Facebook, and Instagram. As the following chart from MarketingCharts shows, over the last year Twitter has seen increasing satisfaction among social media users. Since Twitter has launched so many new resources for brands to maximize their engagement on the platform — such as six-second viewable video ads — let’s take a look at ho...

We all know by now that podcasting is a fantastic content marketing tactic , right?  To review:  Over 81 million people listen to podcasts ( Edison Research ) 80% finish the majority of every episode on their favorite podcasts ( Edison Research ) Most people who listen to one podcast are likely to pick up more ( Edison Research ) In other words, there’s an enormous audience out there, ready to spend multiple hours with your quality content. And now they can get your episodes right on the Google results page . So, since you’re ready to start your podcast anyway, how can you use it to elevate the rest of your content marketing efforts? It turns out podcasts can do more for your editorial calendar than just deliver value to your subscribers. At Content Marketing World this year, I saw a presentation from Ryan Estes of Frontline Education about the hidden marketing powers of podcasts. The points he hit on were spot on with how we view the potential of B2B podcastin...

A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel in certain areas, but a single overlooked element can cause results to stall out.  I’m not talking about tactics here, because those can vary on a case-by-case basis. But there are specific considerations and focal points that ought to exist in pretty much every marketing strategy, and if we fail to account for them we are doing ourselves a disservice. This isn’t a matter of covering bases or checking boxes. This is about thinking through your marketing approach holistically to set it up for sustainable growth. If any of the following aspects are amiss for your team at a strategic level, I highly recommend addressing them. Common Gaps in a Modern B2B Marketing Strategy #1 - You Don’t Have a Sophisticated Content Promotion Plan I came across two different ...

About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad Roughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released survey results. MarketingCharts Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data, two of the findings in a new report about marketing data quality. MediaPost Will WhatsApp Status Ads Be a Good Fit for Promotions? As WhatsApp's Status ads — the messaging firm's "stories" format — have seen increasing use by marketers, privacy concerns remain, and eMarketer looks at WhatsApp content, and why people unsubscribe from mobile messaging. eMarketer Twitter Launche...

It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card. What a brilliant idea! Package your identity around something useful to trigger conversations. Fast forward to 2019 and Jay Baer has continued to carry that message of utility, talk triggers and clever marketing savvy to his online media empire of Convince & Convert that includes an award winning blog, a network of podcasts, professional speaking, training and consulting. Jay is the New York Times best-selling author of six books including his most recent, Talk Triggers . He is also a serial entrepreneur, technology company investor and a world class professional keynote speaker that has been inducted into the Professional Speaking Hall of Fame. On top of all that, Jay is an avid ...