Tap Blogging

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we've done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a stellar group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden , Associate Director of Search & Analytics Tiffani Allen , Vice President of Client Accounts Alexis Hall , Content Strategist Anne Leuman , and others, each contributing valuable and actionable search marketing insights, tips, and tactics this past year. To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing posts of 2019. Our Most Popular Search Marketing Posts in 2019: 1. 5 SEO Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen Our talented Associate Director of Searc...

In recent years headlines like ‘ Men twice as likely to be CMOs than women ’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover . Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female. While women are underrepresented as CMOs, there's research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that " Nearly half the marketing leadership hires in the first six months of 2019 were women ". You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing . That list started in 2010 when I was recogn...

The post Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® https://ift.tt/2ta0pbC

2019 saw the continued rise in influencer marketing's power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the year. We're lucky to have some of the strongest B2B influencer marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, the author of this post, and Alexis Hall, among others. As an industry approaching $20 billion annually, influencer marketing is now far from a shiny new object to savvy marketers. The insight and expertise our team has acquired helping some of the top brands in the world including 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure influencer marketing programs has often made it...

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection. 2019 was a magical year for the TopRank Marketing team . We had the honor of working with an incredible book of clients and industry influencers. We welcomed new team members. We experimented, innovated, and optimized the work we do. And 2020 looks just as bright. To celebrate the year, the holiday season, and each other, the TopRank Marketing team enjoyed a few days of good old holiday fun. Get a glimpse of the fun below. Movie Monday What better way to get in the holiday spirit—and entice you to brave a snowy rush hour commute—than the promise of a classic holiday flick? After plating up Potbelly’s sammies, chips, and cookies, the team gathered in the conference room to watch Bill Murray as Frank Cross in " Scrooged" . via GIPHY Desk Decorating Extravaganza For y...