Tap Blogging

In these unconventional times, many work teams are grappling with an unconventional dynamic: fully distributed personnel and remote collaboration. This setup presents a number of challenges, but thankfully we live in a time where technology makes it easier than ever to stay connected and tightly aligned on our work. For B2B agencies like TopRank Marketing, this has always been a point of emphasis. In servicing clients from around the globe, we’re accustomed to communicating across distances, borders, and time zones. We occasionally have our own team members work from home, and in fact, we have a few who do so full-time. While having everyone in the organization work remotely is uncharted territory for us, our built-in comfort with digital collaboration gives us a head-start, and has allowed us to hit the ground running with minimal disruption to our programs and workflows. To help other remote teams that might be trying to find the right rhythm and maximize their collective productiv...

The post Four Opportunities for Focus to Improve B2B Marketing appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® https://ift.tt/2JmcdfF

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social Media Consumption Grows Amid Coronavirus Social media usage has sharply increased in the midst of the COVID-19 pandemic. Certain Instagram #ad campaign post likes have seen an increase of up to 76 percent during the past two weeks, as the majority of workers have shifted to temporary remote work. AList CX in B2B Marketing: Top-of-Mind Strategy in 2020 54 percent of B2B marketers say their organizations are focusing most on customer experience and loyalty in their marketing efforts, according to newly-released report data examining global B2B customer experience priorities. MarketingProfs Coronavirus: Emarketer lowers g...

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution. But great execution is hard to achieve. It demands excellent resourcing, swift approvals, streamlined processes, and more. And as you may have noticed, these aren’t marketing functions. They’re operational functions. For your B2B marketing campaigns to truly be successful, you need someone leading the operational side of things. You need marketing operations. What Is Marketing Operations? According to MarketingProfs , marketing operations is “an emerging discipline that increases efficiency and drives consistent results in marketing-focused organizations. It builds a foundation for excellence by reinforcing marketing strategy with metrics, infrastructure, business processes, best practices, bud...

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning of 2020, and we already have a wealth of insight to learn from new research data that has come out in recent marketing reports. We’ll take a look at: Impressive Results in a Growing Influencer Marketing Industry Social Media Changes & The Rising Importance of Trust The Global Impact of Artificial Intelligence (AI) The Role of Emerging Digital Interfaces in B2B Marketing How Voice & Conversational Search are Reworking Traditional Search Engine Optimization (SEO) How One-To-Few Publishing is Poised for B2B Emergence With all these and more, let’s dig in and examine over 50 of the emerging marketing trends and statistics that are likely to play important ro...

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, bitey) show. But if that’s what it takes to keep spirits up and minds occupied at home, that’s what we will do. Among the uncertainty and boredom we all face in these unprecedented times, we tend to take solace in the familiar. Keeping ourselves busy with ideas, concepts and work that nourish our minds is one thing we can do to stay sane and focus on the things we can impact. While many of our favorite search conferences are being postponed to later dates, there are still plenty of excellent virtual conferences to attend in the meantime. If you, like me, are looking for something tangible and productive to put your mind to, this list of 8 virtual search engine optimization (SEO) conferences may be jus...

Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst. When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it up well on Twitter: Pro Tip to Companies on what your customers are thinking about right now: - their health - their family’s health - their job - their savings - paying their bills - how to transition to working from home - their toilet paper supply . . . . . . . . . . . . . - your product pitch — deanshaw (@deanshaw) March 21, 2020 And while we know many of these personal concerns are top of mind, we also know that in many ways, the work continues . So how can marketers meet the information needs of customers in an environment where push advertising and marketing seems so out of place? The customer empathy model I've always used to keep content and context relevant is Discover, Engage, Action. Where ar...

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video reviews in light of staffing challenges caused by coronavirus Caronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen. The temporary measures include possible delays in appeals processes, and increased instances of falsely-flagged content, YouTube and other social networking firms have announced this week. Marketing Land Facebook's Testing a New Option to Cross-Post Facebook Stories to Instagram Digital marketers may eventually be able to enjo...

The post How Authentic Content Builds Brand Trust in Uncertain Times appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® https://ift.tt/2U4hA9n

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances the Internet and its 50-plus year history has made possible. As a remote worker for the past 13 of my 36 years working in online communications, I’ll offer up a selection of tips to keep in mind as we all adjust to the numerous business changes brought about by COVID-19. We’ll also look at how the present situation affects the issues of brand purpose and trust, resources and tools for newly-minted remote workers, social media best-practices during challenging times, and how we can learn from the challenges. Our CEO Lee Odden recently asked “ Should COVID-19 Stop B2B Marketers From Marketing? ” — looking at new challenges and opportunities to be even more relev...