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Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3 Social media advertising spending climbed 56.4 percent globally during the third quarter, while in North America the increase was even greater at 61.7 percent, and video content longer than five minutes saw 70.4 percent greater reach than that having shorter durations, according to recently-release report data. The Drum LinkedIn Up to 722 Million Members, Continues to See 'Record Levels of Engagement' LinkedIn saw a 31 percent increase in sessions during the most recent quarter, accompanied by a 16 percent growth in revenue year-over-year led by LinkedIn Marketing Solutions (client), while the Microsoft-owned pla...

What are your most daunting and horrifying marketing fears? Have you confronted them, or are they still lurking in the dark corners of your marketing mind? The uncertainty of the pandemic has given rise to new fears for many, and brought out long-recessed ones for others. Luckily with all of these fears come new opportunities for tackling them, learning more about ourselves, and perhaps even becoming better marketers in the process. Let’s take a look at some of the top fears in marketing, including examples from some of our own team, and explore how you can take action to conquer your greatest marketing fears and turn them into 2021 successes. 1 — Fear of Boring and Losing Your Audience via GIPHY A top fear shared by many marketers is undoubtedly creating content that does nothing but bore your audience. Especially among B2B marketers, the fear of producing dull and dry content is a valid concern, where many worry about how to bring life and energy to the latest whitepaper data or...

According to the latest numbers , more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere... Baby Driver (2017) x Serial pic.twitter.com/RDXoeCyF9W — Andrew Norton (@andrewtnorton) September 18, 2020 We made the case for B2B podcasts in a post last year , and that case has only grown stronger. Podcasts are a great way to build an audience for your content, work with influencers, and produce cool stuff that earns attention. Case in point: The Tech Unknown podcast for SAP* is exceeding benchmarks for downloads , and each new episode inspires more people to check out the entire archive. Of course, the current podcast boom is a double-edged sword for new podcasts. There are more people listening than ever, but there are also more podcasts than ever. Apple reports at least 500,000, while the total number may be closer to a million. For your podcast to find its intended audience, you ...

What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy? Many of these questions are answered in the 2020 State of B2B Influencer Marketing Report and yet we all know the complexity and opportunity combination of influencer marketing requires further exploration. Luckily Jason Falls connected with our CEO Lee Odden for a podcast interview to explore  the answers to these questions and more, along with his most recent B2B influencer marketing insight. After listening to the podcast, I’ve pulled out 10 of the most compelling insights about the state of B2B influencer marketing to help inspire your success in 2021 and beyond. 1 - B2B Influencers Are Credible Voices Throughout The Customer Lifecycle B2B purchases are a journey, and there is a long cycle of education and content consumption t...

Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don't have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages LinkedIn has launched an array of new event-related features, along with rolling out private messaging access to video from Zoom and other virtual meeting providers, Microsoft-owned LinkedIn (client) recently announced. Social Media Today Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube A new effort from video intelligence firm Tubular Labs aims to deliver a more standardized video viewing metric across the Facebook and YouTube platforms, with support for Instagram forthcoming, the firm re...

What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible? Here are 28 quotes from some of the best in the B2B marketing business, taken from our two seasons of Break Free B2B Marketing video interview episodes, that will help keep your efforts on track, energized, and filled with the subtle humanizing elements sometimes neglected in the B2B landscape. Keep posted for the launch of an all-new season three of Break Free B2B Marketing video interviews, and now let's dig right in with an array of B2B marketing insights to help you prepare for a successful 2021. 1 — Hal Werner of Mitel Hal Werner Global Manager of Digital Marketing and Strategy Mitel “If you want to create a piece of content about a topic, but you can’t create the best one, why are you creating it? If you don’t truly believe that you can outdo your competitors in the space for that function, then what are you wasting your time on?” “Whe...