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According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there's one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business Meets Design, Brian Solis . As an 8 time best selling author, keynote speaker, analyst, futurist, digital anthropologist and Global Innovation Evangelist at Salesforce, Brian is a longtime friend that I've been able to collaborate with numerous times on marketing topics. In a time of darkness, chaos, or confusion, B2B brands have an opportunity to be the light. @briansolis Brian has a lot of inspiring insights when it comes to the intersection of experience and influence. Not only did he author the Influence 2.0 report that we partnered with Traackr on to research, but he contributed to the introduction of the first rese...

Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your Reader The Harvard Business Review takes a look at the role and power of rewarding your reader in writing, an element that applies especially well for the material content marketers write. Harvard Business Review Google Ads’ Smart Bidding Enhances Predictions & Insights Google has launched updated features to its Google Ads offering, with new smart bidding to offer more relevant predictions and new insights, the search giant recently announced. Search Engine Journal Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans The top 20 advertisers increased advertising spending by 15.6 percent between 2011 and 2019, yet only a small po...

Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. This doesn’t mean that we have less to be thankful for, however — indeed the opposite may be true, based on what our team here at TopRank Marketing have taken the time to reflect on for our traditional post sharing messages of thankfulness. Our ability to see and express gratitude in difficult times can be especially meaningful and replenishing. This may be a prime year to consider the words of writer G. K. Chesterton. [bctt tweet="“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” — Gilbert K. Chesterton" username="toprank"] Let’s open our hearts and take in messages of thankfulness from our team during this unprecedented pandemic year, shared with the hope ...

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand according to the 2020 State of B2B Influencer Marketing Report. But how are B2B brands working with influencers to create those experiences? To find out, I reached out to Srijana Angdembey , Director of Social Media Marketing at Oracle for this 8th Episode of Inside Influence - Interviews with B2B Influencer Marketing Insiders. During our talk, we discussed: How influencer marketing for B2B has changed What it takes to be a top B2B influencer marketing professional at a B2B brand Top challenges and opportunities for influencer marketing...

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties of the crisis or upping investments in digital to keep up with customers moving online. MarketingCharts The CX Courtship: How B2B Brands Get To The Partnership Stage [Merkle Study] The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, judging by Architecting The Ultimate Customer Experience, a study by Merkle, with participation from its gyro and B2B International agencies. MediaPost B2B Pros Say: 'We're Burned Out' By Pandemic: Study B2B marketers are falli...

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we've gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Let's jump right in and see how top B2B influencer marketing practitioners expect 2021 to change the way we do business, and why it will likely be a breakout year for building influence. 1 — Anti-Marketing and The Real vs. The Ideal Ann Boyd Vice President of Communications, Rubrik My prediction is that we're moving into an anti-marketing, influencer marketing world. No one has time for the deluge of commercial content coming their way these days on every platform. The pendulum has swung to where the obviously-solicited and carefully-curated feedback is flooding our inboxes and social feeds. The trick is finding authentic advocates and keeping t...