Tap Blogging

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what's possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost Zoom launches Immersive View to unify participants in the same virtual room Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm's traditional participant presentation f...

How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills? In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results. This makes finding the time to research and locate useful new marketing-related software tools and services a challenge. Don’t worry, however, as we’ve got 10+ new or updated tools that can enhance your B2B marketing stack, from digital imaging and video to data insights and more. We’ll take a look at some of these helpful tools for today’s busy marketers, to help refine and augment your B2B marketing strategy now and into our post-pandemic future. Sorting through vast lists of seemingly endless marketing tools and platforms can be frustrating, as well as a hit and miss proposition, so we’ve put this collection together so that you can skip the search and get right into tools you can use today to help create memorable B2B marke...

What is the biggest challenge a writer faces?  Nothing. Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness. We content marketers have to face this challenge nearly every day, and somehow find a way to write content that connects, engages, and persuades. I’ve spent my entire adult life working in the content trenches — first as a comedy writer, and now as a content marketer. Here are a few tips I’ve picked up that can elevate your writing and make that blank screen less daunting. 10 Tips for B2B Marketers to Elevate Their Writing Skills #1: READ In his excellent book On Writing , Stephen King says: “If you don’t have time to read, you don’t have time to write.” And if one of the world’s most prolific and celebrated authors can take time to read, we can, too. Read marketing content, for sure, t...

The post Beyond SEO: B2B Content Optimization for Trust and Customer Experience appeared first on B2B Marketing Blog - TopRank® . from B2B Marketing Blog – TopRank® https://ift.tt/3tV9Sh8

Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators Twitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today These Are Marketers’ Top Organizational Priorities Right Now 45 percent of CMO Council members expect to upgrade or recruit for go-to-market execution and operations, while 38 percent say they'll do so for content and demand-gen, followed by some 33 percent who plan to upgrade digital interactive marketing efforts — the top three spots in recently-released CMO organizational priority survey data of interest to digital marketers. MarketingCharts Google Ads Insights Page Available To All Google has launched a global rollout of the latest incarnation of its popular Google Ads platform, including an array of updated Insights features for findi...

When it comes to B2B influencer marketing, it's natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries. Sometimes you meet a person who ticks all the boxes: they're smart, they're funny, they're connected, they're brave, and they're an expert — in not just one thing, but many. You can learn a lot from people like this: tips, tricks, advice, best practices, and more. The one thing they can teach you about more clearly than anyone else, however, is what’s going to happen next. Tamara McCleary , CEO of Thulium, is just this sort of person. She's been labeled a pion...

What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable. The global health crisis has forced the craft beer industry to change, including an expansion of direct-to-consumer sales in the face of closed taprooms, yet there’s still much that B2B marketers can learn from the long-term ascendancy of the craft beer world. Let’s hop right in and take a look at a selection of the top things B2B marketers can learn from the craft beer ind...

Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. There are a growing number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers. At the same time, the pandemic has had its effect on marketing budgets and one of the trends over the past year that has stuck is the need for greater accountability and demonstration of ROI for marketing investments. While research shows that 96% of B2B marketers that engage influencers consider their program to be successful, 60% of marketers overall do not feel they have the skills or expertise in-house to execute on influencer programs. The contrast of confidence and opportunity to the lack of in-house capabilities has drawn more marketers than ever to seek outside help for working with influencers. Agencies with deep expertise in B2B influencer marketing strategy, tactics, software and ...

The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular levels, with 25 percent doing so in early 2021. MediaPost Vast Majority of Consumers Associate High-Quality Creative with Brand Trust 85 percent of U.S. adult consumers in a recent survey said that well-designed ads help build brand trust, while 64 percent said that brands with poor creative design were less trsutworthy, according to the Celta survey. MarketingCharts B2B Content Marketers Get Higher Salaries, Bonuses Than B2C B2B content editors and marketing professionals have earned more than their counterparts in B2C marketing, and were more likely to be paid cash bonuses, according to newl...