Tap Blogging

What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored many of the traditional ways B2B marketers often work with influencers , we wanted to take a look at a few of the unusual ways collaboration is taking place. Let’s dive right in, with examples from both SMEs and marketers who’ve implemented uncommon takes on the B2B influencer partnership that can help inspire your own influencer programs. 1 — From Influencer to Long-Term Friendship Christopher Penn , co-founder and chief data scientist at Trust Insights, has found that an influencer partnership can on occasion lead to something bigger than the sum of its parts. “Uncommon experience? Becoming great friends with one of the folks who was originally just doing outreach,” C...

The post 5 Tips for Empowering Enterprise SEO Success appeared first on B2B Marketing Blog - TopRank® . from B2B Marketing Blog – TopRank® https://ift.tt/2SvTvu3

Google delays blocking third-party cookies in Chrome until 2023 Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge US ranks last among 46 countries in trust in media, Reuters Institute report finds 29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute Ad Spending Surges 56% In May, All Media Except Magazines Rise Advertising spending in the U.S. in May jumping by 56 pe...

Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)? New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers. Let’s take a look at some of the latest report and survey data, and see how B2B brands are changing their social media strategies and outlook. 1 — Social Helps B2B Brands Meet Customer Expectations A new report from Sprout Social reveals how customer expectations have evolved for the brands that they follow on social media. Examining insight from over 1,000 U.S. consumers and the same number of U.S. marketers, along with 782 million public social messages, the recently-released "Sprout Social Index, Edition XVII: Accelerate" report showed that 90 percent of consumers will purchase fro...

Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context. In this first episode of the second season of Inside B2B Influence, I was able to catch up with the incredibly popular, talented and beloved Chief Content Officer at MarketingProfs, Ann Handley . I've known Ann for well over 10 years and she's been a great friend, client and source of inspiration to me about more meaningful content marketing. Ann talks with me about a variety of topics ranging from the nature of influence in B2B, demand for B2B influencers during the pandemic and our mutually favorite "dogfluencer", August - the most dashing Cavalier King Charles Spaniel you may ever meet. Highlights of this episode of Inside B2B Influence...

Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts Podcasts start coming to Facebook next week Facebook will begin rolling out a new podcast feature on June 22, offering podcast creators a new distribution channel, with features such as one minute promotional clips — to appear in a forthcoming podcasts tab — the social media giant recently announced. The Verge TikTok Owner ByteDance’s Annual Revenue Jumps to $34.3 Billion TikTok parent ByteDance saw a 93 percent jump in gross profit during 2020, with revenue more than doubling to $30 billion, the popular short-form social video platform that has seen increasing business interest recently announced in annual employee financial performance data. ...

Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the past year and a half. Audience poll data offers a valuable gauge on the pulse of B2B marketers, and for over two years we’ve run weekly social media polls on our Twitter and LinkedIn* pages. The insight you’ve shared with us during the pandemic gives us insight into what’s changed, what’s gone for good, and what may come back stronger than ever in B2B marketing. We’ll use our own poll data to take a look at the B2B marketing trends that have emerged during this unprecedented year and a half. Building on the insights we shared in “ B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success ,” our most recent poll numbers ...