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Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternetionalPodcastDay — which takes place on Thursday, September 30 — let's look at the many benefits podcasting holds for B2B marketers , and explore a selection of top marketing podcasts from TopRank Marketing, plus other podcasts from a range of other great marketing leaders across the industry. When it comes to learning, marketing podcasts are a powerful way to find new takes and tactics for your B2B marketing. They’re also good for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. Let's explore how optimism for podcasting marketing and advertising has seen significant growth , take a look at several B2B-marketing-specific podcasts, dig in to examples of other podcasts that can help all marketers learn and grow their craft, and also learn how to go about crafting and promoting a successful B2B marketing podcast. Growing Optimism For Podcast Marketin...

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world. For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world's most authoritative content marketing events, and this year's Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020. Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A TopRank Marketing tradition that h...

Great content isn't so great if it's not easy to find. And findable content isn't so effective if it's not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many B2B companies is more about creating content and not so much about promoting it. Where Has the Marketing in Content Marketing Gone? The problem with content marketing that focuses mostly on content creation is that the marketing is missing. Sure, B2B brands can throw advertising at their new content to attract visitors - but do B2B buyers love clicking on ads? Fewer than 1 in 5 US adults trust social media ads. eMarketer Compare the experience of clicking on an ad vs. seeing relevant information that answers the question behind the search effort? There's an argument to be made that clicking on an organic search result and seein...

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say that they've started using intent data, according to recently-released survey data exploring new approaches to B2B lead nurturing. MarketingCharts Intuit confirms $12B deal to buy Mailchimp Financial software firm Intuit will acquire marketing automation platform and email marketing service Mailchimp for some $12 billion, making Mailchimp a brand within Intuit's portfolio and expanding its small business focus, Intuit recently announced. TechCrunch LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks Microsoft-owned LinkedIn (client) has rolled out a $25 million creator fund that will play a role in the professional social media platform's new Creator Acceler...

What do B2B marketers need to know about LinkedIn’s* new full-length articles, profile ratings and reviews, Live Events, Learning Hub skill-building platform, and updated accessibility features? The world’s largest professional social media platform — with more than 774 million users — has rolled out an impressive assortment of new features throughout 2021, including five recent additions that bring a goldmine of new opportunities for B2B marketers. For the first time, Microsoft-owned LinkedIn saw annual revenue topping the $10 billion mark, Satya Nadella, chairman and chief executive officer of Microsoft announced in July, with quarterly revenue up 46 percent. This growth has been accompanied by a number of powerful and fascinating new feature roll-outs that are poised to make a change in how B2B marketers utilize LinkedIn. Let’s jump right in and look at five of the key new LinkedIn features and how they’ll affect B2B marketers. 1 — Publish Long-Form Content Using Page Articles Li...