Tap Blogging

The post Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2WZGzJw

The post 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2Z3oADY

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity , can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived. And lucky for you, we’ve compiled 20 of the best podcasts for B2B marketers right here. via GIPHY We’ve touched on podcasts a time or two here, with Senior Content Marketing Manager Josh Nite bringing you a first edition of digital marketing podcasts to consider back in 2016. Many of those podcasts have continued to evolve, making it hard not to mention them again here. But there are some new kids on the block, too. And with adoption as a marketing medium and a lea...

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest. We quickly learned that the hardest part wasn’t constructing the actual catapult. It was wrangling all the team members, divvying up assignments, and keeping a collective group of energetic teenagers on track. In hindsight, maybe that was the point. Managing Content Marketing Projects and People Content marketing managers deal with these types of responsibilities on a daily basis. There are so many roles and functions typically involved with a time bound content initiative that we often must act as project managers, facilitating collaboration and ensuring that everyone is in a position to succeed. That’s tricky, because in most cases content marketing managers are not trained in project management. Your team is (probably) not a bunch of rambunctious high schoolers, b...

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some "spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic would work for their audience over another. This is not to say that you should stifle your desire to innovate and try new things. But you need to be strategic and test . I would challenge more marketers to do more research around customer insights and preferences so that any changes they make are driven by data and informed hypothesis—rather than simply trying new things to see if they will work. Focusing Your Data Lens For content, we focus on three types of customer data: Discovery: Where, when, and how buyers find information that helps them identify a solution. Consumption: Preferences for channels, content types, topics, form...

The post Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® http://bit.ly/2UBodRq

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from a big Google algorithm update in March to a host of new targeting and advertising features across several platforms. To build on the Q1 successes we just celebrated—and take full advantage of new opportunities—let’s take a look back at what 2019 has gifted us so far. What’s new and worth paying attention to? What opportunities and challenges have arisen? And what do we all need to keep in mind as we move into and beyond Q2? Let’s dive in. The Digital Marketing Sights and Sounds of Q1 When It Comes to Digital Marketing Spend … CMOs are continuing to diversify their budgets to adapt to new trends, take advantage of opportunities, and overcome challenges. According to Forrester , CM...