Tap Blogging

“Look, I made this!” Sharing things we create is a human compulsion that traces back to childhood. Whether you’re showing your mom a drawing so she can pin it up on the fridge, or linking social media followers to your latest blog post, it’s natural for people of all ages to proudly broadcast their creative output. Therein lies the power of co-creation for content amplification. "If you want your content reach to be great, ask your community to participate." Let’s explore this approach to content collaboration from a B2B marketing perspective. Why Co-create Content for B2B Marketing? There are many benefits to collaborative content creation. TopRank Marketing CEO Lee Odden covered several in his writeup last year on winning at B2B influence with the magic of content co-creation . Among them: Incorporating the first-hand viewpoints of experts infuses greater authority and credibility to your content. Featuring various outside voices makes your content more relatable and ...

What does authenticity bring to the table for B2B marketers looking to create better customer experiences? Authenticity is a vital factor when it comes to making B2B marketing that’s top-notch, with the inherent trust it builds powering campaigns that stand apart from the common crowd. Here are 5 vibrant takes on the potent power authenticity holds in the best B2B marketing, from some of the top innovators in marketing and beyond, to help inspire your marketing today and to prepare for the eventually post-pandemic business landscape. Take #1 — Authenticity Embraces Humanity For Alicia Tillman , executive vice president and global chief marketing officer at SAP*, building a community of brand advocates requires not only authenticity but accountability. “Authenticity and accountability are needed to make a long-lasting impression and build a community of advocates,” Tillman has noted. “Embrace your brand’s humanity by creation authentic experiences. Your customers will thank you,” sh...

The post B2B Marketing News: B2B Brand Affinity, What B2B Website Visitors Want, Twitter Gets Bigger Images, & Business Video Benchmarks appeared first on B2B Marketing Blog - TopRank® . from B2B Marketing Blog – TopRank® https://ift.tt/33lhAWr

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries. Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others - how do you know where to focus? How do you know which business best practices are the right one for your ...

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022? For more than two years we’ve run weekly social media polls on our Twitter profile , and for over a year we've simultaneously placed a weekly user poll on our LinkedIn* page . Occasionally we like to share some of the fascinating insights you have given us in the form of results from our polls, in order to see the B2B marketing trends that have emerged during this unprecedented year. Let’s take a look at a wide variety of marketing trends, how and why marketing is changing in 2021, and the growing effectiveness of B2B influencer marketing , all through a lens of poll-derived feedback from our B2B marketing audience. Building on the insights we shared in “ Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data ,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketi...