Tap Blogging

Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news for those of us on the content side! It means we should be regularly exercising our creative muscles, breaking free of boring B2B, and coming up with new ways to delight our readers. How cool is it, for example, to make Ghostbusters references … for your job ? But as fun and creative as the work can be, there’s a cerebral and analytical side to marketing that we can’t neglect. If you came into marketing through creative writing, not the other way around, you may need to develop the left-brain part of the job: Writing for a specific audience Meeting audience demand for information Prompting the audience to take action Staying organized Improving results over time Here are 10 tips that I use to make sure I stay grounded and organi...

If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we're doing our best to connect readers and listeners with B2B marketing insiders on strategies, trends, tactics and the future to elevate the practice of growing influence within and outside of B2B brands. In Episode 17 of Inside B2B Influence we have a returning guest who needs little introduction given his accomplishments and yet, we'd all be missing out if I did not mention that Brian Solis is Global Innovation Evangelist at Salesforce, an 8X best selling author, global keynote speaker, digital pioneer and has been a good friend for over 10 years. [caption id="attachment_30272" align="alignnone" width="500"] Lee, Valerie, Brian - 2008 (Photo: Brian Solis)[/caption] As someone who has been at the forefront of stud...

LinkedIn Rolls Out Articles for Pages Microsoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtual events, the company recently announced. Adweek Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing Facebook-owned Instagram has been testing a new option intended to make it easy for digital marketers to convert existing Instagram Stories content into brief Reels video clips, including automatically synced audio. New tool options for signaling favorite audience selections have also recently undergone testing on the platform — both changes that could eventually enhance how marketers use Instagram. Social Media Today Study: Podcast Advertising Drives Sales 33 percent of podcast liste...

How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We've been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews , and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration. Let’s dig in and learn how 12 subject matter experts are creating powerful collaborations between influencers and brands, with insightful tactics you can implement in your own marketing efforts as we head toward 2022. Ramon Ray of Smart Hustle Media @ramonray Founder, Smart Hustle Media [bctt tweet="“Always look for partnerships, at how you can work with others, and at how you can think bigger and more strategically.” — Ramon Ray @ramonray #Break...

Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue. Episode 16 of Inside B2B Influenc e features a discussion with Sarita Rao ( @saritasayso ), who is President, Integrated and Partner Solutions at AT&T. Sarita contributed her expertise to the State of B2B Influencer Marketing Report last year and I have been following her closely (and learning) on LinkedIn and Twitter ever since. For any senior executive wondering about how they might best use social networks to better connect with their staff and company employees, customers, prospects and the industry at large, Sarita is a great example of what you should do . While the brand she works for and the level of sen...

The post B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX appeared first on B2B Marketing Blog - TopRank® . from B2B Marketing Blog – TopRank® https://ift.tt/3BWUip0

Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win. Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It's social media marketing after-all. To help you get the most out of  your investment in content collaborations with influencers, here are 5 tips to spice up your social media posts. Follow this advice and the valuable content your influencers have helped you create will better reach, engage and inspire your customers. Tips for co-creating share-worthy influencer content Tip 1 - Tag, tag, tag It’s important to give credit where credit is due, so be sure to mention and tag all influencers included in the content piece within the copy of your social posts. It’s a great way to spotlight and highlight your co-creators and add third party credibility to brand content. If an influencer is not on ...