New B2B Marketing Research, LinkedIn Sales Navigator & Ad Transparency Updates, Using AI Wisely, & US Digital Ads Top $100B

The post New B2B Marketing Research, LinkedIn Sales Navigator & Ad Transparency Updates, Using AI Wisely, & US Digital Ads Top $100B appeared first on Online Marketing Blog - TopRank®.



from Online Marketing Blog – TopRank® http://bit.ly/2JOo9Jc

Comments

Post a Comment

Popular posts from this blog

B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar

Image
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft's LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform's creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, according to newly-released global ad spending growth rate forecast data. MarketingCharts 2022 Instagram Stories Benchmark Report Instagram Stories are being utilized more than ever by brands on the social media platform, according to recently-released report data of interest to digital marketers from Rival IQ, based on ...
Read more

The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

Image
What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social media post to a chat window initiation. Nothing wrong with that. These back-and-forths between brands and individuals are important ingredients toward building trust and loyalty. The problem is that, as a sole method for driving engagement, the cast-and-wait approach is too dependent on explicit triggers to spark these interactions.   Devising and creating content that drives targeted engagement is hard work. It’s worthwhile, but hard, and sometimes even well conceived plans miss the mark. What if you were able to develop a self-driven engagement engine, which fostered strategic conversations built awareness among your most valuable customers and prospects? Enter: Communities....
Read more

Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

Image
How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game. The sky's the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started: Interviewing a Member of Your C-Suite Answering Frequently-Asked Questions Streaming a Keynote or Session Highlighting Special Events Streaming “Ask Me Anything” Episodes Introducing Various Team Members Deep-Dive Interviews Showcasing Behind The Scenes Workplace Culture Unveiling New Innovations Launching Episodic Content Announcing Major Brand News Live Sharing Tips and Tactics Now let’s dig in and see how major B2B brands are using LinkedIn Live. 1 — JPMorgan Chase’s Advancing Black Pathways JPMorgan Chase chose LinkedIn Live for its ne...
Read more