15 Reports Charting the Future of Content Marketing

The post 15 Reports Charting the Future of Content Marketing appeared first on Online Marketing Blog - TopRank®.



from Online Marketing Blog – TopRank® https://ift.tt/2X3rhD9

Comments

Post a Comment

Popular posts from this blog

B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar

Image
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft's LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform's creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, according to newly-released global ad spending growth rate forecast data. MarketingCharts 2022 Instagram Stories Benchmark Report Instagram Stories are being utilized more than ever by brands on the social media platform, according to recently-released report data of interest to digital marketers from Rival IQ, based on ...
Read more

10 Fresh Social Media Marketing Tools To Boost Brand Storytelling

Image
Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences? We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling . Sifting through tens of thousands of available tools can be a hit and miss proposition, but these 10 fresh marketing tools let you skip a lot of the research queue and get right into useful tools for helping you tell marketing stories in new ways. Let’s dive right in with our collection of 10 fresh tools to boost your social media marketing experiences, including image and video manipulation tools, headline analysis utilities, and social media monitoring apps. 1 — DxO’s Nik Collection 3 Tools DxO’s updated Nik Collection 3 offers an array of photo editing features for its popular suite of economical plug-ins for Adobe Photoshop, Lightroom, and DxO’s own Photo Lab. Coming three years after...
Read more

24 Essential B2B Influencer Marketing Statistics

Image
How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program . Even if you’ve already developed an influencer marketing strategy, the wealth of new information coming out about its power to build trust and inspire action is growing, which is why we wanted to share 24 significant B2B influencer marketing statistics that combine to tell a compelling story that will alter your future campaigns. Let’s jump right in with a look at some of the latest influencer marketing statistics. Making The Statistical Case For B2B Influencer Marketing It Makes Financial Sense Among B2B buyers the type of influencer content with the most value is the venerable case study. 47 percent of B2B buyers found case studies to be the m...
Read more