How Can Marketer Be More Inclusive with Content and Influencers Right Now?

The post How Can Marketer Be More Inclusive with Content and Influencers Right Now? appeared first on Online Marketing Blog - TopRank®.



from Online Marketing Blog – TopRank® https://ift.tt/32dHdJe

Comments

Post a Comment

Popular posts from this blog

B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar

Image
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft's LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform's creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, according to newly-released global ad spending growth rate forecast data. MarketingCharts 2022 Instagram Stories Benchmark Report Instagram Stories are being utilized more than ever by brands on the social media platform, according to recently-released report data of interest to digital marketers from Rival IQ, based on ...
Read more

5 Timely B2B Marketing Tips I’ve Learned From 15 Years As A Remote Worker

Image
With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “ Remote Communication Opportunities For B2B Marketers ,” “ Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer ,” and “ Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing ,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess. Let’s take a close look at five ways B2B marketers can make the most from remote and hybrid work and digital-first brand interactions, from the perspective of someone who’s been working entirely remotely for 15 years, and from several top voices on the future of work. 1 — Adjust To The Permanent Shift In How We Work As I enter my thirty-eighth year working online, I’ve worked remotely for 5,409 days, and spent close to 40 p...
Read more

4 Qualities Only Great B2B Marketing Agencies Possess

Image
Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly important as 64% of CMOs expect to feel more pressure to demonstrate tangible short term results in the next 2-3 years. This pressure also signals a big opportunity for CMOs to demonstrate the value of marketing as a strategic function with organizations. The right agency, that can support the brand in a true partnership, can be critical in helping CMOs achieve their goals and win over the rest of the C-suite. That right agency, though, is tough to find —  especially in the B2B space where market needs are shifting rapidly and new spaces and topics are constantly being created. How can you find an agency that isn’t just a vendor? How can you trust that you’ve chosen a true...
Read more