With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “ Remote Communication Opportunities For B2B Marketers ,” “ Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer ,” and “ Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing ,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess. Let’s take a close look at five ways B2B marketers can make the most from remote and hybrid work and digital-first brand interactions, from the perspective of someone who’s been working entirely remotely for 15 years, and from several top voices on the future of work. 1 — Adjust To The Permanent Shift In How We Work As I enter my thirty-eighth year working online, I’ve worked remotely for 5,409 days, and spent close to 40 p...
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